Hey, I'm Jason Reyes

Hybrid designer & front-end developer crafting fast, accessible products

I blend UX strategy with resilient engineering to ship lightweight, SEO-friendly web experiences. From WCAG-first design systems and conversion-led commerce flows to real-time interfaces powered by APIs and hardware, I help teams launch work that feels intentional and performant.

Owner · LostMiracle

Crafting SEO-tuned, API-ready sites for 10+ years

Senior Design Manager · Firmiana

Scaled e-commerce UX, boosted conversions, led hybrid teams

Focus areas

WCAG-first design systems · Performance-tuned product UX · Live data interfaces across APIs & hardware

Credentials & Tools

Experience that scales from discovery to delivery

Highlights

  • Led Lily by Firmiana's front-end rebuild, shipping a modern Shopify stack with UX, performance, and accessibility upgrades, while mentoring the design team on reusable component patterns that sped feature delivery and sustained conversion gains.

  • Led Soulcraft Boarding’s digital relaunch that showcased flagship boards with high-impact storytelling—momentum that helped the brand reach a successful acquisition.

  • Built and maintained reusable component systems for freelance clients, speeding delivery across sites while keeping accessibility and performance guardrails in place.

Toolkit

HTML & CSS JavaScript Python Flask Tailwind CSS LESS Vue.js Pinia Figma Adobe CC Shopify WordPress Git & GitHub REST APIs GA & GSC Lighthouse WAVE

Selected work

Projects that pair design clarity with dependable code

Peek at the things I have shipped lately: smarter carts, brand sites that actually convert, and a few playful hardware experiments. It is all the proof I bring design clarity and dependable code together.

Project 01 · Client Project

Asahi Services

Asahi Services — Bookkeeping Site

Built a ground-up digital presence with bespoke branding, polished UX, and responsive layouts so the firm can showcase services and convert new clients.

Bespoke Identity Conversion UX Client Acquisition

Project 02 · In-House

Lily by Firmiana

Lily by Firmiana — Fashion E-Commerce

Led end-to-end storefront design, product imagery, and textile graphics to deliver a responsive brand experience that kept conversions climbing during my Senior Design Manager tenure.

Revenue UX Omnichannel Ops Creative Leadership

Project 03 · Client Project

Soulcraft Boarding

Soulcraft Boarding — Performance Surf

Designed a cinematic product showcase and social-driven funnel that primes the brand for direct-to-consumer sales of boards and accessories.

Hero Product Narrative Community Momentum Commerce-Ready

Project 04 · Hardware

LED*Pi

LED*Pi — Smart Lighting Controller

Engineered a Raspberry Pi Zero control hub with an intuitive web UI so anyone can tune LED strip lighting on demand, with optional hooks for home automation workflows.

Plug-And-Play Hardware Embedded UI Home-Friendly Lighting

Project 05 · Full-Stack Application

MacroLink

MacroLink — Hardware Control System

Built a production Vue.js web app with Flask backend that controls networked Raspberry Pi Pico devices in real-time. Features multi-device dashboard, thread-safe profile management, and sub-100ms macro execution over REST APIs.

Vue 3 + Flask Hardware APIs Network Architecture

Project 06 · Client Build

LJ's Jerky

LJ's Jerky — Direct Checkout

Engineered a lightweight storefront with bespoke cart and checkout flows, wiring Stripe and PayPal so the team could launch fast without committing to a full CMS.

Custom Cart Logic Stripe + PayPal Lean Commerce Stack

Next role

Ready to join a product team shipping inclusive, high-performing web experiences

I’m looking for hybrid design + front-end roles where I can own interface craft, lead accessibility conversations, and collaborate with product, marketing, and engineering to ship work that feels thoughtful and fast.